The concept behind Social Media Optimization is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, message boards, wikis, etc.
We can say that Social Media Optimization is the next level of marketing. It allows you to spread the word and generate an intense amount of interest for a less popular product or service.
Gone are the days when you needed to estimate how many people saw the commercial. Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.